Job Details:
Job Title: Freelance Graphics Designer
Location: Remote
Employment Type : 24 Months Contract
Important Note:
This role is only about 10-30 hours a week.
Fully remote.
Interview process is 1 interview with hiring manager - could be a possible second interview.
Candidate must that have a portfolio instead of 1 or 2 samples.
Job Description:
We're looking for an innovative and creative freelance graphic designer with exemplary digital design skills to assist in the creation of highly effective and engaging content for Client Online Academy.
Working in conjunction with the teams' in-house designer, project manager, digital content specialist and creative services manager, this person will conceptualize, design and produce content solutions for Client Online Academy. In this role, this person will be designing, producing, and developing content for: print, interactive digital experiences, web modules, social media and more. The ideal candidate will have extensive experience in brand design/development, creating creative design within specific brand parameters, designing for accessibility, digital design, graphic animation, interactive content platforms, and social media content creation.
Primary Responsibilities:
The freelance graphic designer is someone who can tackle complex marketing challenges, create innovative design solutions, and play an integral role in ongoing projects that deliver on goals. This designer must effectively design branded creative content that is engaging and drives results with a:
Strong ability to design digital content for varying formats and audiences, adhering to best practices of the channel and brand standards, including:
Websites- Designing engaging website modules and reviewing web content for UX/UI enhancements and working directly with web content experts and UX designers to deliver an effective user experience.
Lead-driving landing page content
Interactive, animated infographics
Paid and organic social media graphics
Email templates
Brand campaigns
Excellent ability to create concepts that deliver on goals throughout the marketing funnel, including but not limited to the following formats:
Multimedia event support and collateral, including brochures, flyers, posters
Direct Mail postcards
Video and understanding best practices for video formats and graphics experience is preferred but not required
Other duties as needed
Translate brand positioning, existing research into effective designs
Leverage data insights to inform concept development and execution
Implement, enforce and uphold Client's accessibility standards for all customers across digital content
Understand and enforce web, mobile and email design standards and best practices
Project Management- Ability to self-manage to deadlines and be communicative regarding workload and expectation-setting.
Capabilities & Behaviors:
Must embody all Client values of Decent, Accountable, Brave, Imaginative, Curious, Collaborative, and Customer-Centric
Expert ability to switch branding to cater to B2C and B2B audiences based on individual brand
Passion for the marketing and online learning industry, constantly seeking out new ideas and trends
Focused on continuously improving skills to meet changing demand of the digital marketing landscape
Strong communicator and collaborator that works well across teams
Passionate idea generator and contributor to team brainstorms and discussions
Requirements:
Bachelor's Degree in design, fine arts or a related equivalent field required
Digital creative portfolio/website must be submitted along with resume demonstrating a wide range of creative work
Three (3) to five (5) years agency graphic design experience preferred
Experience in the education industry (preferred) or other highly regulated field
Expert knowledge of Adobe Creative Suite (After Effects, Photoshop, InDesign, Illustrator, Premiere Pro, Dreamweaver) and Microsoft applications (Outlook, Word, PowerPoint)
Experience in digital content creation for online experiences, websites, and other digital media
Excellent knowledge of brand design, typography, layout design and color theory
Well versed in concepting innovative solutions and presenting clear creative solutions to solve for complex marketing challenges
Must be thoroughly passionate and immersed in the world of design; staying in-the-know on design best practices across all design formats, namely in the digital space
Strong organizational skills and ability to self-manage and prioritize multiple projects based on business-critical needs and meet deadlines
Must have experience in creating accessible digital content
Proven history of strong collaboration with copywriters in concept development, as well channel owners
Ability to work with programming scripts including HTML and CSS
Digital, video and animation experience is a must
Driven to be creative, innovative and strategic.