Product Design

Product Design (UX/UI) - Creative Direction - Design Consultancy

Pennyworth Financial Ltd.

Responsible for leading Product, UX, and UI design for the business
• Establishing foundations and practices for design growth
• Delivering iOS and Android designs
• Creating and maintaining the Atomic design system

Senior Design Director (UX & UI)

Calastone

Laid foundation for a holistic product design strategy while managing an external desgin team. Educating the whole organisation on the meaning of Design, Usability and Design Ops and influencing from C-level down to Delivery staff.
• Developed a detailed roadmap to build an in-house design team
• Led the design for the mutual fund ledger-based tokenization project
• Transitioned the Design system to Atomic design
• Created a design approach for whitelabeling the company’s product lineup

Associate Director User Experience

NatWest group

Closely working with stakeholders, users, and teams to shift towards people- centric solutions to meet the needs of the organisation and it’s clients.
• Led design efforts and team growth for the Investments and pensions platform across NatWest, Royal Bank of Scotland, and Coutts (UX, UI, UER, and Copywriting)
• Oversaw the complete redesign of the RBS international B2B online service for Desktop and Tablet, covering multi-currency cash management accounts, transactions, payments, deposits, and notice accounts
• Led the redesign of the group’s early careers website (Responsive)
• Designed the group’s new fraud self-reporting service (Responsive)
• Led the design of the W&G initiative to switch clients of the bank to challenger competitors (Responsive)

VP User Experience

eBay

Led design on various Agile product teams to create delightful experiences. Fully
involved in the whole design process while educating the organisation. Showing
PMs, DEVs and Stakeholders how to think like a designer. Evangelising about design
practice and how to integrate UX in Agile. Actively promoting Trend&User driven
innovation.
• Led the design of the globalisation program across platforms (iOS, Android, Responsive)
• Designed the commercialization solution for big accounts (WebApp)
• Led the design of the internal copy and editorial management tool (WebApp)

Lead User Experience Designer

Farfetch

Introduced the User Experience practice to the company. Evangelized user-
testing praxis within the organization, as well as educating Product management, Development, Editorial and Marketing teams on Design&UX practices and processes.
• Led the redesign of the Checkout process (Responsive Web)
• Redesigned the homepage (Responsive Web)
• Initiated the complete overhaul and design of the ERP (WebApp)
• Led the design and introduction of the first iPad App (iOS)

Leading design and participaing in various multidisciplinary projects for programmes
and services.
• Created hand-held/tablet strategic guidelines for program support (Mobile/ Tablet)
• Developed design guidelines for ITV’s email marketing (Email)
• Contributed to the ideation, creation, and specification of the new website’s CMS (WebApp)
• Led the design of companion websites for Daybreak, Lorraine, and LemonAid
• Designed iOS apps (Dancing on Ice and Superstar)
• Worked on the redesign of ITV Player for Youview, Samsung TV, and iOS


User Experience Designer

Fjord

Involved through the whole design process, liaising with clients and stakeholders, participating and facilitating workshops, creating IxD work, documentation, and delivering final visual design.
• Led the design of the first iPad app for Openbank (Santander group)
• Designed the iPad banking app for children for BBVA
• Developed the first Colombia banking apps for BBVA (iOS, Blackberry, Android)
• Led the interaction design of the first BBVA iPhone app
• Led the interaction design of BBVA’s wealth management iPad app
• Led the interaction design of iOS and Blackberry apps for Bankinter
• Redesigned the video streaming platform for Ono (Web design)
• Participated in the design and creation of a socialization platform for Telefonica (Symbian S60, Android, Blackberry)
• Co-facilitated monthly workshops in a transformational program for Telefonica over two years

Interaction Designer

Creative Orchestra

Created new and compelling experiences for different channels: Internet,
ambient, direct mailing and mobile.

Experience Designer

Native Design

Participating in multi-disciplinary projects. Involved through the whole design process, from conception to final submission.
• Participated in Combi and MMI design for Audi (small screen and prototyping)
• Contributed to the Windows mobile UI proposal
• Collaborated on Tivo remote app design (iPhone)
• Involved in HP remote print interface design (Web)

Samsung electronics

Horizon-scanning project to develop new business opportunities and user experiences for Samsung Global in metropolitan areas.

2018 Neo City

Self-employed

Providing design and coding services for individuals and small companies.

Web(UX&UI) designer

ITV.com

• Speculative project to design a complete Second Life experience for ITV, showcasing the platform’s potential for business use.
• Repurposed the platform for further business applications.

Expert, freelance UX Research engineers