Personal project

During lockdown I built a sharable workout timer www.lovehiit.io.

This works as both a website and mobile app.

Love HIIT

Freelance

Design GUI is a browser extension for managing Design Systems in Tailwind CSS.

Browser extension design tool

Frontend 

Product Design Services

C#, VB.Net, VBA, SQL, WinForms, PHP, CSS, HTML, Microsoft Excel & Access, SQL Server

UI UX Design

Cognito

Cognito approached us to review and help re-position their existing brand. After speaking to the team it became clear they required a more approachable brand to connect with their key audiences. We created a bold new brand, a bespoke illustration style, designed and created a new marketing site in Webflow and designed their app.

theFinanceStack

theFinanceStack enables every company, whether in stealth mode or scaling, to have the knowledge, insights & best practices of an “at scale” company.

We partnered with Brad and the team to crate a bold family of brands, defining their user experience into a polished UI design.

UI Design, UX Design, Branding, Digital Design, Marketing Design

Product, UX & UI Design

Big Church Festival a music festival in deepest Sussex for 35,000+ people, situated on a 200-acre site. Before a ticket went on sale for 2020’s event I was enlisted to design and direct the following activity;    

Undertake a comprehensive rebrand, renaming, and brand messaging platform. Kicked off by a period of research (user/stakeholder/competitor), leading to the development of prospective strategic creative, and messaging routes. Formalised in the creation of an expansive brand toolkit, guidelines, and messaging platform.

Design and orchestrate a new ticket sales website. Writing the content plan, producing copy, devising user journeys, and developing product/explainer videos, promos, and highlight reels. I oversaw user-testing of wireframes, and finalised the design systems in Figma before handing over for development.
 
Direct media capture for yearlong marketing use - developing shot lists, concepts, and storyboards. Selecting, booking, and briefing film crews, photographers, and creative talents.

Directing the on-site physical brand experience from the car park to the firework finale, across multiple touchpoints (inc entry, venue/stage designs, signage, merchandise, decor, programmes, maps, donation journey, attractions, etc).

Design and development of large-scale structures and artworks (stages, facades, interiors, archways, etc). For each install, I typically work up proposals containing mood boards, references, and treatments, followed by development of 2D designs and/or 3D visuals. All the while collaborating with structural engineers, production, and partners to reality-check, cost, and troubleshoot. Examples of these are here; https://ah-ha.co.uk/BRAND-ACTIVATIONS-FESTIVAL

Music Festival

Adidas

Development of branding activity and internal comms for global brands including adidas for who I devised a brand ID for their product design team ‘ecosystem’. I built out visual assets and a messaging platform to articulate their work to the wider business. Outputs included a variety of digital and physical materials including a brand book, deck templates, event collateral, and social assets.

Internal comms

Morrisons

Retail and packaging design for global brands including a radical re-imagining of Morrisons ‘Just for Kids’ food range. I designed and proposed brand concepts to senior leadership, putting creative routes into focus groups and iterating in response. I led creatively on the extensive rollout of 75+ lines; outworking illustration, storytelling, copy, packaging design, and directing product photography. This work was formalised into range guidelines before production of marketing and PR materials.

Retail and Packaging Design

Sky+TalkTalk

Advertising activity for global brands including Sky+TalkTalk, for who I developed campaign activation ideas, messaging, and graphic design concepts for their ultra-fibre pilot project, based in York. Outputs included design for billboard, press, and print.

Expert, freelance Graphic Design engineers