Digital Optimisation Engineer - HTML / CSS / JavaScript
I have an excellent opportunity for a Digital Optimisation Engineer to join one of the UK's leading insurers on an inital 6 month contract based in Bromley, Kent.
The candidate will be delivering transformation in digital product development by building A/B tests in our experimentation tool across all our clients web estate. You will be responsible for the development of new A/B test experiences from brief to delivery and will accelerate the velocity of the test & learn process.
As an Optimisation Engineer, you would be responsible for creating activities, building challenger experience(s), implementing bespoke tracking and specifying test parameters within our experimentation tool, while maintain a high level of code quality, quality assurance and technical stability that will be necessary for a successful test. You would be part of and follow a defined experimentation process designed to be solely focused on objectively improving conversion and customer experience through validated, quantified benefit.
Key Accountabilities:
- Can deliver fully functional A/B test builds using visual and custom coding skills, including the setup of test details, measurement frameworks and test operations
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Understand the importance of data-driven results, prioritisation and analysis
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Will understand the nuances behind implementations of a testing tool in different environments
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Implementation and understanding of custom tracking where required for experimentation purposes
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Developing variation experiences based on a set brief briefing document, clarifying understanding where required, to uphold excellent customer experience
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Ensure accuracy of analytics data and enable sufficient monitoring to spot any issues
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Design and document analytics tracking specifications for various digital channels, including web & mobile apps
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Conduct your own testing, QA, auditing and debugging of any experiment experiences
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Work with business partners to ensure that all use cases are accounted for in any given test
Key Skills:
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Excellent commercial experience with JavaScript, jQuery, Angular JS, HTML & CSS
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Ability to use Adobe Target as an experimentation platform
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Experience using Analytics Platforms (Adobe Analytics preferred)
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Strong attention to detail with User Experience that can translate to functional development
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Strong understanding of the Adobe Marketing Suite - both as a user and implementation specialist
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Knowledge of A/B testing and experimentation principles, best-practices and techniques
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Experience in extracting information from the page or user profile for targeted segmentation
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Good understanding of data layers, analytics libraries and analytics testing methodologies (for websites & apps)
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Comfortable working with APIs
If this role is of interest and you'd like more details please get in touch.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age