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R3 is seeking a Developer Marketing Lead to join the growing marketing team in our San Francisco office to drive awareness and grow adoption of our flagship blockchain platform. This role will help accelerate the growth of the Corda developer community though a number of tactics and initiatives including 1:1 developer engagement, digital campaigns, webinars, social, events, identification of speaking opportunities, and more. This individual will help activate the global R3 Developer community and accelerate interest from startups and ISVs by targeting developers via various channels including Slack, Reddit, StackOverflow, meetup.com, Twitter, Facebook, and other D2D forums. This position reports directly to the Head of Developer Relations and Education
Responsibilities
Identify and define the landscape of online developer marketing channels and proposing strategies to utilize them.
Define, manage, and potentially establish new channels to communicate with the developer audience, both online and offline.
Manage our social media and technology channels relevant to developers to communicate any new features, updates, and/or changes to APIs.
Drive cross-functional launches, coordinating the efforts of engineering, sales, PR, and operations.
Develop internal and external messaging, partner and customer enablement, and integrated campaigns and nurture programs for developers.
Lead and participate in customer meetings to understand the sentiment of developers in key customer segments, including to get feedback on our platform capabilities.
Lead our messaging and content for our developer-focused activities such as at virtual events
Help to find new and unique ways to connect with our developer audience and encourage blockchain developers to use Corda as their preferred blockchain platform
Conceptualize and implement campaigns to promote developer facing content produced by DevRel including videos, demos, blogs, samples and more
Identify third party events that we should attend i.e. developer, Java, and blockchain focused conferences, hackathons, meetups, and more. Handle all sponsorships, speaking opportunities and participation.
Identify and work with influencers and bloggers in the industry, seeking their partnership and collaboration in co-marketing efforts
Identify unique developer marketing channels including newsletters, podcasts, google ads, and webinars; as well as identifying communities like Slack, CodeProject, CodePlex, Reddit, Meetup.com, StackOverflow, Hacker News, and other D2D forums.
Support the DevRel team with the promotion of and logistics for Corda Bootcamps, Meetups, and other related events
Keep the global event and editorial calendars up to date with all developer related content in the pipeline
Qualification
3-5 years experience in marketing, preferably to developers.
Bachelor’s degree.
Comfortable interacting with developer customers in person and online
Exceptional verbal and written communication abilities
Work with open source projects and communities
Organizing or attending meetups and other developer-focused events
Open, strong communicator, effective across groups, locations, and cultures, both in-person and virtually
Ability to run quickly and adapt to a fast-paced, constantly changing environment
How We’re Handling Covid-19 We are extremely grateful to continue to grow as a company during these unprecedented times. Our #1 priority is the health, safety, and wellbeing of our current and future R3’ers. We want to share with you what we’re doing and what you can expect throughout our interview and on-boarding processes.Since March, most R3’ers have been working remotely, although we have opened some key office locations global, with limited capacity for those that cannot work from home or need to come into the office.As you go through the virtual interview process with us, please don’t worry if children or pets make a guest appearance. We understand these things happen- it’s real life after all! If we are fortunate enough to welcome you to the team, we’ll get a laptop couriered to you and get you set up virtually on your first day. We also provide you with a “Work From Home” allowance to enable you to purchase some equipment to be more comfortable and productive. We Have And Will Continue To Take Steps To Ease Some Of The Burden For Our R3’ers We understand that Work From Home (WFH) life can be challenging in many ways, so some of the additional support measures we have in place include;New Starter WFH allowance (as mentioned above) to get you setup to work productively at homeAdditional access to wellbeing resources (as well as the support provided as part of your Vitality Private Medical) including a year’s free subscription to the Headspace app and modules on our Lessonly training platform from MindGym (including Goal getting, Stress Busters and Virtual Work)We also have additional health and wellbeing resources available on our wiki pages when you join.R3 may process the personal data collected or identified as being imported in accordance with R3’s Recruitment Privacy. Read the policy here. In particular, R3 will use the personal data provided for the purposes of processing your application for the role you have applied for, to assess your suitability for the role as well as to enter into a contract with you if you are successfully brought onto the R3 team.