Marc L.

• Analysed existing project status, website and brand assets and identified key deliverables as well as opportunities for improvement.

• Developed user-centered wireframes in Adobe XD, and led the design development and user experience problem solving regarding several responsive e-commerce web applications.

• Standardized the correct documentation of all layers and components throughout all files.

• Presented iterative design work to senior level stakeholders.

• Created, organized and implemented a definitive design system for future efficiency in the design process.

• Successfully expedited the output of all required deliverables ahead of schedule on each project.

• Assessed discovery material, to determine the scope of work, requirements and deliverables.

• Brainstormed with team members to determine enhancements and product features.

• Generated user flow charts and site maps based on pre-existing knowledge of user’s objectives.

• Mentored junior designers in the correct use of Figma’s Auto Layout functionality and the creation and implementation of animated Lottie Files.

• Developed iterative, detailed wireframes using Figma to expertly communicate product usability and intended interaction.

• Effectively engineered advanced Figma and hand-coded prototypes to support research in usability testing sessions.

• Collaborated with teammates to establish valuable features meeting business and customer needs.

• Designed visual models meeting both aesthetic and

technical criteria.

• Produced mock-ups and imported Figma wireframes into ProtoPie to create prototypes for user testing sessions, improve usability, enhance user experience and develop interaction design.

• Mentored other designers, guiding them with regards to the UX design process, principles and methods.

• Provided the client with advice and direction regarding the importance of discovery and user-centered design in general as well as stakeholder management.

• Planned project concepts by researching and analysing

discovery data.

• Synthesized analysis results into useful artifacts such as user flow charts and maps.

• Proved to be proactive in analysing the healthcare data capture process, revealing relative user pain points and consequently developing effective solutions.

• Contributed to the creative process through original ideas and inspiration.

• Delivered an effective and more efficient user experience.

• Analysed discovery data and identified UX issues with the customer purchase journey.

• Provided advice and guidance to the UX director with regards to certain issues relating to the information architecture and different user flows scenarios.

• Developed answers to user pain points through iterative problem solving and created mid fidelity wireframes in Sketch.

• Successfully rationalised user-centered solutions.

• Utilised and contributed to a design system in Sketch.

• Achieved an intuitive, progressive purchase journey, efficiently managing the user experience and simplifying complex user flows.

• Analysed user research data to gather requirements and establish project scope as well as facilitate user-centered design activities.

• Synthesized the resulting data from user research and analysis exercises into elements for use during the end-to-end UX design process, such as user flow charts, information architecture

and site maps.

• Collaborated in a 5-day design sprint developing solutions to user pain points through sketching, wireframing and prototyping.

• Mentored other designers with the aim of aiding their professional development.

• Positively communicated with front-end developers.

• Successfully engineered a branded prototype in Axure to support user testing and further research.

• Facilitated user testing sessions and presented user feedback and relative data to senior stakeholders.

• Analysed requirements and established essential deliverables.

• Produced diagrams to outline system interactions and sequences underpinning interfaces.

• Revised mock-ups to strengthen designs, enhance user experiences and improve site interactions. Created maps, models and templates.

• Justified new, user centred solutions to make the website more efficient.

• Successful delivery of a pitch presentation document.

• Met with client to discuss discovery, research findings and expectations regarding functionality, visual presentation and branding.

• Collaborated in workshops with senior stakeholders to solve complex issues regarding the information architecture and lead generation devices.

• Created mid fidelity, iterative wireframes and high fidelity visual designs in Figma.

• Showcased and justified annotated presentations to senior stakeholders.

• Presented branded website design concepts to senior stakeholders.

• Completed full re-designs of the responsive website, mobile first to improve navigation, enhance visuals, strengthen user experience and site search rankings.

• Analysed discovery and user research data, including user needs statements.

• Collaborated in workshops with senior stakeholders to discuss information architecture and user flow data.

• Streamlined and solidified effectual solutions to user pain points.

• Developed iterative dashboards and form pages as wireframes in Sketch.

• Successful delivery of rationalised, annotated presentations to senior stakeholders.

• Met with clients to gather requirements regarding features and functionality.

• Collaborated closely with the Business Analyst to scrutinize the backlog of user stories and needs statements in order to problem solve user pain points.

• Led the design work including the production of wireframes and high fidelity visuals to strengthen designs, solve user needs statements, enhance user experience and improve site interactions.

• Implemented a gamification experience, including playability to enhance user engagement with the product.

• Managed and mentored a team of designers and developed their knowledge and skills.

• Built and maintained an excellent working relationship with the lead front-end developer and his team, effectively collaborated and solved UX and technical issues throughout the project life cycle.

• Productively worked across multiple roles and functions to generate project results, meet deadlines and organizational expectations.

• Delivered a demonstrable MVP, secured further investment and completed the product leading to a successful launch.

• Integral to discovery workshops, collaborating with team members to establish a definitive set of

features and functions.

• Liaised effectively with the Business Analyst to explore the feature requirements develop content structure and hierarchy for the different product screens.

• Produced definitive user flow charts and rapid iterative wireframes. Intrinsic to the development of the information architecture.

• Led the UI design, pioneered the visual research and development and encouraging employee collaboration to establish a cohesive brand style and assets.

• Completed a definitive user flow presentation, incorporating annotated, high fidelity visuals for a showcase to several high profile banking organisations and senior stakeholders.

• Hand-over of high fidelity wireframes and assets to the development team for use in the engineering of a successful MVP

• Researched industry trends and evaluated competitive products.

• Developed concepts in Adobe XD aligning with brand image whilst meeting usability and website standards and working within defined technical constraints.

• Collaborated, on a remote basis, in discussions with senior stakeholders overseas.

• Over 50,000 delegates applauded a showcase of the new site at a prestigious launch party.

• Integral to discovery workshops, collaborating with team members to establish a definitive set of features and functions.

• Liaised effectively with the Business Analyst to explore the feature requirements develop content structure and hierarchy for the different product screens.

• Produced definitive user flow charts and rapid iterative wireframes. Intrinsic to the development of the information architecture.

• Led the UI design, pioneered the visual research and development and encouraging employee collaboration to establish a cohesive brand style and assets.

• Completed a definitive user flow presentation, incorporating annotated, high fidelity visuals for a showcase to several high profile banking organisations and senior stakeholders.

• Hand-over of high fidelity wireframes and assets to the development team for use in the engineering of a successful MVP.

• Collaborated with teammates to gather requirements, establish deliverables and help produce a definitive project roadmap.

• Developed brand assets including typography, colour palette, logo configurations, info graphics and photo manipulated imagery, as well as grids and layouts.

• Integral to productive critiques to share constructive criticism and act positively on feedback.

• Efficiently set-up design and artwork for print, and ultimately established a large set of definitive, print-ready application templates using Adobe InDesign.

• Systematically proofread documents and utilised Basecamp software for project management and documentation.

• Fundamental to the successful launch of the new brand, including over 300 branded applications.